Direct
Clear decisions, clear words, no ornamental complexity.
Personal identity / Brand book
Koussay
Zayani
Brand Designer & Creative Developer
Editorial AtelierDubai, UAE2026
01 / The idea
A personal identity built around clarity becoming visible.
The system turns Koussay’s working style into a visual language: focused strategy, editorial restraint, digital precision, and a warmth that makes premium work feel human.
02 / The signature
The AperturePrimary mark / light grounds
Reverse mark / dark grounds
The Aperture is not an initial. Its open, offset form signals perspective, the frame of a story, and the moment a brand comes into focus. The honey cut is the point of distinction.
03 / Color
Warm authority.
Not cold luxury.
Ink
#161512Deep honey
#B87922Warm ivory
#F3EDE0Sandstone
#A79D8C04 / Typography
Display / Bodoni Moda
The detail carries the idea.
High-contrast, editorial, deliberate. Use for names, major headlines, and moments of emphasis.Utility / Geist
Structured / precise / current
Clear and quietly modern. Use for navigation, systems, captions, and practical information.05 / Character
Perceptive
See the business underneath the brief before styling the surface.
Disciplined
Every detail earns its place, from the first mark to the live build.
Warm
Premium should feel human, welcoming, and quietly confident.
06 / Applications
Designed to hold its own on a proposal, an avatar, or a screen.
The identity keeps one visual voice across the work that matters: client-facing documents, social surfaces, project watermarks, and the portfolio itself.
Identity
Proposal
System
07 / Guardrails
Use the mark with room to breathe.
Keep clear space equal to at least one quarter of the symbol’s height on all sides. Use the primary version on light and photographic surfaces; use the reverse mark on dark fields.
- Never stretch, rotate, outline, or add effects.
- Keep the honey cut intact; do not recolor it.
- Let the full-name wordmark lead on formal materials.
- Use the symbol alone for favicons, avatars, and subtle watermarks.
Koussay Zayani / Editorial Atelier